The entire concept of PPC advertising revolves around specific keywords to target.
If you’re targeting a keyword phrase “how to make money online” and someone types it in a web search browser, you ad will show up on the search results…
…when someone clicks on your ad, you’d get charged a certain amount per click. Thus, paying per click.
I also do a lot of keyword research when I’m doing a blog post too and have it optimized for search engines (i.e. SEO) to help my individual posts ranked high on the search engines getting free organic traffic.
The following video is a basic overview of how I use the Google keyword planner to do keyword research specifically when I’m promoting affiliate offers for a PPC ad campaign.
How To Do Keyword Research
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