How to sell yourself is key when you are the business owner of YOU, Inc…especially when your business revolves mostly around YOU and how YOU interact with other people. How to sell yourself is also known as attraction marketing.
“Success is not to be pursued; it is to be attracted by the person you become.” -Jim Rohn
I found an article on Forbes.com with three great tips on how to sell yourself – at work, in life, and in the world.
“TIP #1: It’s not you, it’s “you.”
“One of the biggest challenges for those who are selling-themselves challenged is an inability to separate who they truly are from who they are as a product. There’s you — imperfect, conflicted, fallible — and then there’s the “you” you’re selling — awesome, cool, superhuman.
“Don’t sell yourself well? Think of “you” as a superhero version of yourself. Make a list of your best qualities. Dress the way SuperYou would dress. Talk the way SuperYou would talk. Be SuperYou. Role play. It’s a part. Experiment. This is play.
“TIP #2: Annoy others.
“It’s not enough to just be. There’s too much competition. You need to network, communicate, and engage with people as the “you” you want to be, and you won’t get there by hiding.
“Recently, I heard about a job opening. It would be a very cool job working with a very cool group of people. The situation gave me the opportunity to suggest anybody for the position. I suggested one person.
“It was the person who had annoyed me the most.
“I’ve known her for about a year, and it was because she kept bugging me, kept sending me emails, kept reaching out to me — and, in doing so, selling herself to me — that she was the only person who came to mind and the only person I suggested.
“This is stupid. Because I have 4,000 followers on Twitter, and I have a blog on Forbes.com, and there should be way more people who I should have been able to suggest. But because she was the only who was persistent, she was the only one I suggested.
“She is young. She is a millennial. She gets it.
“TIP #3: Be a unicorn.
“People try to sell themselves, their products, and their services to me all the time. Mostly, they do this through emails. I would say 99% of them do it wrong.
“They pitch dull ideas, uninteresting products, unoriginal versions of themselves. They think they’re adding a new spin, or a groundbreaking product, or a forward-thinking service, but it’s the same old thing.
“One thing that’s great about the internet is that it’s a marketplace where anyone can sell anything. One thing that sucks about the internet is that this digital marketplace gives everyone the opportunity to hawk their crap.
“You want to be a freelance writer? Wow, nobody’s tried that before. You have some new app that’s like five others before it? Congratulations. You’re working with an expert in a field wherein better experts already exist? I fell asleep reading the first sentence of your lame pitch.
“Be a unicorn.
“What is original? What is unique? What does it mean to be a unicorn? Find something nobody else is doing. Create something that did not exist previously. Be that new chimera the rest of us are too afraid to dream is real.”
Three simple, yet powerful tips on how to sell yourself. Another tip I have found in attracting others is having a positive frame of mind and attitude. Being positive attracts and people just want to be around it because in the world there is so much negativity and is very difficult to overcome. Branding yourself with positive will be like a lighthouse for those searching for the harbor. I am reminded another quote by Jim Rohn…
“To attract attractive people, you must be attractive. To attract powerful people, you must be powerful. To attract committed people, you must be committed. Instead of going to work on them, you go to work on yourself. If you become, you can attract.”
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