How To Spy On Your Competitors (Awesome Tools)

Spy on your competitors

Have you ever wanted to spy on your competitors but didn’t know how? That’s one reason (of many) that I love the Internet. Practically any information we want to know about is literally at our fingertips with a few mouse clicks away.

In fact, you probably found this article by doing a search on the Internet!

Information is power, but how and where to find that information is smart power. And knowing how to spy on your competitors is a skill that can easily be done with free tools already on the Internet.

How to Spy On Your Competitors (Free Tools)

GOOGLE ALERTS – I’m amazed at how many people do not know about Google Alerts and even more amazed that the people who do know about it don’t use it to spy on your competitors. From Google’s Support page:

Google Alerts - Spy On Your Competition

Google Alerts are emails sent to you when Google finds new results — such as web pages, newspaper articles, or blogs — that match your search term. You can use Google Alerts to monitor anything on the Web. For example, people use Google Alerts to:

  • find out what is being said about their company or product.
  • monitor a developing news story.
  • keep up to date on a competitor or industry.
  • get the latest news on a celebrity or sports team.
  • find out what’s being said about themselves.

Here’s how it works: (1) Enter the keywords you want to track, (2) Google checks often for any new content and (3) You get an email notification when there’s new content. By far one of the most overlooked tools to spy on your competitors.

FREEGRADER – This awesome tool by SuperMedia lets you know how you stack up against your competitors. The free website grading tool evaluates your site and shows how you’re doing. From updating your content to analyzing your keywords, small changes can make a big difference in how your website performs. You can also use it to spy on your competitors by looking up the information for their website.

COMPETE – Wouldn’t it be nice to see behind the curtain on your competitor’s website analytical data? You would be able to get valuable insights about their website and using a tool like Compete is like keeping track of how many customer’s walk through your competitor’s website from a mile away.

Compete offers a free account where you can find out how much traffic a particular website has over a a few months. You can even gain further insights such as similar sites that visitors visit, eye tracking analysis, and even keywords that they rank for. Compete does limit the number of URLs you can check in a 24 hour time period, so be sure to submit wisely when doing research.

Other Ways to Spy On Your Competitors

The tools mentioned above are just three of many different ways to spy on your competitors. Like I said that the beginning, information is just a few clicks away. Do a keyword search on Google or Bing for what you want to know – like – “spy on your competitors” and pages and pages of information will come of many different ways and tools you can use as you beat your competition!

Using these tools is a great way to uncover the weakness of your enemies and use it against them! The best part is that most of these tools are free or very inexpensive.

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Your Partner in Success,

Evan Scoresby


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